If you are a real estate agent, and you are living and
working in a resort town, or you want to become a successful real estate agent
in a resort real estate market, then this book and this system is for you.
There are hundreds of tips, strategies and easy steps you can start using
I have taken the things that worked for me and created
this simple step-by-step system to help you become a top real estate agent in
your resort market.
I have been in your shoes.
I went from zero to becoming a
top real estate agent in my market in less than three years, and the #1 real
estate agent in my resort market of Crested Butte Colorado in less than five
years. I know what it is like to start from a standstill as a real estate agent
in one of the worst economic climates and rise to the top. I started my real
estate career in June of 2009, which, you may recall, was the bottom of the
market. I was not daunted. Instead, I set high and lofty goals, and
methodically put a plan in place to become the #1 agent in my market, and I
began executing on that plan.
I am a husband, and a father of three daughters. I enjoy
all that the mountain lifestyle has to offer, and I have a balanced life.
I have one simple goal – Attract buyers and sellers of real estate
in our resort market and provide them with an exceptional experience. Period.
My story and my system for success are grounded in thirty
years of successful sales, sales management, and marketing experience. I have
had the great fortune to work for many impactful managers and companies. I have
learned in the trenches through failure, hard work and not giving up. I have
had the opportunity to learn from some great teachers, coaches, and mentors. I
have duplicated others’ successes and avoided failing strategies, and I will
share with you these secrets (and this book is just the tip of the iceberg).
I am a student of sales and marketing, and I have a
technical background. I have been a top sales representative, sales manager and
regional sales manager for Lanier, MapInfo and NetApp. I have had sales
management responsibility for four offices and over $100 million dollars in
sales quota for a $2 billion public company. I started a billboard and real
estate company with a partner. We bought and built billboards, negotiated
ground leases, easements, and rezoned land to gain entitlements – and did so in
a highly competitive environment.
I have a relevant background, and I have specialized
experience. I have been successful and I will show you how you can be a top
real estate agent in your resort town. I created Chris Kopf’s Resort Real
Estate System for Success for this purpose. It is my sincere hope that this
platform and the resources available will
help you to set your own high and lofty goals, and then implement the tools,
techniques and systems to achieve those goals.
My goal is to be the best resort real estate coach and
trainer for you. I will help you break through and get to the top in your
resort real estate market. The focus of my system is geared
toward the agent in the resort market – just like me. There are unique
differences that exist in our resort real estate world; you need to have a very
focused approach to your business to become a top real estate agent in your
resort real estate market.
I will share with you what I know, why it is important,
what you need to do, and how to get it done!
Do Not Do, and Will Not Teach You
Cold Calls - I have made thousands of
cold calls in my 30+ years in sales, and there are people who make lots of
money as a result of “dialing for dollars,” but this is not part of my Resort
Real Estate System for Success.
FSBOs (For Sale By Owner) Sellers – This
is a small percentage of the sellers in Resort Real Estate Markets, and
typically these clients are long-time locals who have a very low respect for
real estate agents’ time and service. Let your competitors waste time with this
demographic at discounted commission rates.
Expired Listings – If
you want to troll for expired listings and piss off every other agent in your
market and put yourself in the ethically uncomfortable position of answering
why you are better than agent John Doe, go for it. I have not built my business
with this short-term approach.
School District Geographic Farming – Resort markets
cater to affluent second homeowners, and these folks care about geographic
proximity to ski runs, rivers, beaches, and golf courses. Focus on the sizzle
that sells the steak – the lifestyle and the dream – not the everyday concerns
that second homeowners are trying to escape from.